Do the seasons effect car sales trends?
Generally speaking, spring time is sports car and convertible season, autumn is for 4X4s, SUVs and other more rugged, traction-focused vehicles. Watch the advertising and websites of off-road car makers after a snowfall or sunny, blossom-intensive March, April or May weekend.
Get ahead of the rush
Demand for sports cars, convertibles and roadsters values go up as the temperatures rise.
Some industry statistics suggest the price for a four-year-old, 40,000-mile convertible can rise by $1,600 in the first three months of the year and as the spring season commences. These increases vary by make and model, but generally speaking, a Porsche Cabriolet and a Mazda MX-5 will each see incremental price increases during the spring time and as demand for convertibles grow.
Industry analyst Adrian Rushmore suggests the more premium the make, the bigger the price boost: “Convertibles experience dramatic seasonality, with premium brands seeming to rise first.”
However, the discrepancy in the value of the Canadian and American dollar places additional upward-pressure on used convertible prices in Canada. American buyers are snapping up quality, good-condition sports cars and convertibles in Canada for import into the States. This impacts convertible supply in the Canadian market, exerting even more pressure on pricing in Canada.
A saying used by car dealers is to “sell while the sun shines.” Both tire-kickers and committed buyers are now beginning to visit the car lots, showrooms and websites in search of this year’s sports car, convertible or roadster. Don’t get left in the dust.